We work with landowners to unlock the full value of their land by securing planning permission and managing the process through to sale. Every site is different. Our role is to structure the right approach, ensuring the land is promoted effectively, risk is managed and value is maximised.

Step 1: Initial Assessment

We begin with a confidential, no-obligation review of your land.

This includes an initial planning appraisal, site assessment, and a high-level view of development potential. We will provide clear advice on whether the site is suitable and how it could be taken forward.

Step 2: Agreeing the Right Structure

If the site is suitable, we will agree the most appropriate structure to move forward. 

This is typically structured through either an option agreement or a promotion agreement, selected based on the site and the best route to maximise value for everyone.

We will explain the options clearly and agree a structure that aligns with your objectives while ensuring the best possible outcome.

Step 3: Planning & Technical Work

We fund and manage the entire planning process.

This typically includes:

• Planning strategy and site design

• Engagement with planning consultants and specialists

• Technical surveys (ecology, highways, drainage, etc.)

• Pre-application discussions with the local authority

• Submission and management of the planning application

Our focus is on securing planning permission in a way that maximises land value while ensuring the scheme is deliverable in practice.

Step 4: Securing Planning Permission

Once planning permission is achieved, the value of the land is significantly enhanced.

At this stage, the site is positioned to attract interest from housebuilders and developers, or to be exercised under an option agreement.

Step 5: Sale or Exercise

Depending on the agreed structure:

Under an option agreement, we may exercise the option and acquire the land, or assign it to a developer under a promotion agreement, the land is sold on the open market to achieve the best price

In both cases, the objective is the same - to realise the full value created through the planning process.

Step 6: Sharing the Value

The land is sold (or acquired under the option), and the value created through planning is realised.

The financial outcome will have been agreed upfront, giving you certainty on how value is captured and shared.

What Does It Cost You?

Nothing upfront.

We cover all costs associated with promoting the land, including planning, technical work, and professional fees. If planning permission is not achieved, you pay nothing.

Why This Approach Works

Maximising land value requires more than securing planning permission, it requires the right strategy, the right structure, and careful management throughout the process.

By combining commercial thinking with technical expertise, we ensure each site is approached in the most effective way to deliver the best possible outcome.

Start with a Conversation

If you think your land may have potential, or simply want an informed view, we would be happy to have a confidential discussion. There is no obligation - just clear, honest advice on what may be possible.